Chatbots are not a novel concept they have been around us since the past decade and are helping many business in automating and simplifying their business processes, but now with the growth of Artificial Intelligence, Machine Learning and Natural Language Processing chatbots are becoming even more and more sophisticated and smarter providing users a very good human like interactive conversations and helping many business grow in numbers.
Still, If you are confused about the whole idea of chatbots, they are basically robots or computer programs designed and developed to perform specific tasks by communicating, more specifically having a conversation with potential customer or clients and generate leads for business or help their customers for whatever they are looking.
#Types of ChatBots.
Command Based Bots
These are the most common chatbots out there many business are using these type of chatbots as they have been around us now for over a decade, these type of chatbots are basically programmed to reply with a set of commands for a specific set of queries.
AI Based Bots
Ever heard of Gideon from the flash or JARVIS / ULTRON from the Iron Man movies we are not here yet, but the basic ideas behind AI based chatbots is to develop a computer program that can think and communicate with clients or customers like another human being and hence making the conversations more real and intimidating.
Here are the 3 most popular use cases for chatbots for local and small businesses.
#1 Enhance Customer Service
Chatbots let businesses communicate with consumers at any time of the day. In short, these bots simulate human conversation and fix common customer service issues. It's no wonder, then, that 35 percent of consumers would use a chatbot to resolve a complaint or problem.
"A chatbot can have a conversation with a customer but isn't limited by technology because the AI technology is built into the software," says Forbes magazine. "In most cases, chatbots use messenger apps to communicate with customers. A person can type or ask a question and the chatbot responds with the right information."
#2 Improve User Engagement
Chatbots don't just communicate simple commands -- they are capable of having human-like conversations with consumers. Think of them as customer service agents and salespeople and marketers all rolled into one.
These bots improve user engagement through personalization:
- They can address consumers by their first name.
- They can recommend products and services based on a customer's previous behaviors and transaction histories.
- They often use everyday, informal speech -- just like a human would.
#3 Improve User Retention
Chatbots can't make someone breakfast or wash the dishes (yet), but they can automate many of the day-to-day tasks that business owners just don't have the time to complete themselves.
Brands can use this technology to enhance their customer service and support processes, automate simple payments, increase user engagement and brand awareness, streamline social media activity and improve user retention.
Thanks !!
This is the end of this post as you are here now, I hope you've found this post helpful and you are now thinking of getting your own chatbot for your business, and increase your sales or just to provide the best Customer support Experience to your users, clients or customers.